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Posts Tagged ‘lolavie’

Jennifer Aniston Admits Being Naked Was Her Idea

April 22nd, 2010 | No Comments »

In an interview of Women’s Wear Daily with actress Jennifer Aniston, she said there’s a long story behind her perfume name,  Lolavie, translation is “laughing at life.”

“And, honestly, it’s too personal to tell,” teases the Aniston, 41.

The design of the bottle was enthused with Aniston’s fondness for modern architecture.  She shared that it was a shared hobby with ex-husband Brad Pitt.

The actress says her scent will cost between $46.50 and $61.95 and will be released first in the UK this June.   The  smell is  “sexy and clean… floral, but not too flowery.”

“I am not a big perfume-y fragrance fan,” she explains. “I want people to go, ‘What is that? You smell great!’ But most of all,  I wanted it to smell natural.”

She said that she was often offered to create a fragrance, but she was not motivated to do so.

After finally agreeing, she has been involved deeply in every step over the past year and a half.   From creating the scent up to the coceptualizing the ads. The ads were shot at her favorite getaway place, Cabo San Lucas, and will launch this June in British fashion mags.

“It wasn’t just about showing up for a shoot and putting my name on a bottle. I felt like a little chemist,” she says.

“It  turned out to be an extension of myself as opposed to slapping my name on something.”

When Jennifer was asked if she wants to spread out a beauty line,  she said she  wants to focus on her  career.

Meanwhile,  source says,  it was Jennifer’s idea to be naked in her perfume ads.  “She is a marketing genius.  Have you ever noticed how Jen is always rumored to be dating when one of her new movies debuts?  Jennifer knows exactly how to get attention and uses it to her advantage,” the source added.



Jennifer Aniston Goes Nude for Fragrance Ads

April 22nd, 2010 | No Comments »

Jennifer Aniston went nude for her fragrance Lolavie in an ad campaign that will be everywhere.  This is the second time that Aniston has gone nude to promote something in the past two years, her GQ cover for Marley & Me being the second set of photos.Jennifer Aniston

At 41 Jennifer is able to easily pull off the photo shoot and the ad shots look incredible, the scenery adds to the overall presentation as well.  A source has said that Aniston was entirely responsible for her nude photo shoot and that it was all her idea for marketing her new fragrance.

I guess we will just have to wait and see how she tops this if she ever does get that beauty line created that she has been wanting to make for a while now.



Aniston is launching own perfume

April 19th, 2010 | No Comments »

RTÉ.ie Entertainment: Aniston - "It's been a year-and-a-half journey"

After much media speculation, it has been confirmed that Jennifer Aniston is to launch her own fragrance, Lolavie.

Speaking to Women’s Wear Daily, the actress said: “It’s been a year-and-a-half journey. I’d been asked to do things before, and it never felt organic.

“But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression’.”

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The star described the scent, which will debut in Harrods in London in June, as “a nonperfume perfume”.

Aniston said: “The first perfumes I ever wore were Miss Dior and Anais Anais. My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.”

Of Lolavie she added: “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural.”